- October 04, 2021
With another BAS Period coming to a close, Matthew McDowall from the Xero team has put together a short video describing a recent addition to the GST Activity Summary report, Unfiled GST Amounts.
Xero have added this new feature to pick up the transactions that can sometimes get missed when completing your activity summary due to timing of transactions and coding.
- October 31, 2013
There comes a time in every business’ lifecycle when the humble spreadsheet can no longer be relied upon for solely running a thriving business, and it might be time to take a look at SharePoint lists or something similar to be a more efficient tool to depend on. What was once used for basic business … Continue reading “Signs that your spreadsheet can’t keep up with your business growth”
- October 21, 2013
How to attract quality leads from your emails Last blog we started on email marketing by talking about how to attract qualified leads and build your database. This week we’ll wrap up with information on how to become a trustworthy sender, how to write effective emails, the analytics of email marketing, and email delivery … Continue reading “Email Marketing Part Two”
- September 27, 2013
Now that you know about the initial steps of online marketing it’s time to take it to the next level. This means learning to produce videos, viral content, and incorporate analytics and lead aggregators and maximizing organic SEO. Lead aggregators have pros and cons. They produce a large number of leads, but often those … Continue reading “The Next Level of Online Marketing”
- April 20, 2012
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a … Continue reading “5 keys to a successful Marketing Campaign launch”
An online presence for your company is important. Now it’s time to look at some strategies for your marketing such as web development found at companies like Expedition Co. In the next few sections we’ll talk about online vs. offline marketing, search engine listings, direct advertising, viral marketing, and lead and list building. These are … Continue reading “Strategies for successful Online Marketing”
Today, we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than standard company branding advertisements. The same principles that go into putting together a … Continue reading “30 ways to create an effective Ad campaign”