Email Marketing Part Two
Business Growth

Email Marketing Part Two

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How to attract quality leads from your emails

Last blog we started on email marketing by talking about how to attract qualified leads and build your database. This week we’ll wrap up with information on how to become a trustworthy sender, how to write effective emails, the analytics of email marketing, and email delivery systems.

 

Becoming a trustworthy sender isn’t rocket science. Treat people how you want to be treated in the online world. Only ask for basic information and always ask permission to email them stuff. Make sure you’re legal by offering a way to opt-out and follow up on your promise not to share their information.

 Writing effective emails is essential to get readers to click on the promotions. If they don’t click through, or even open the email, you’re only wasting your time. The first thing you need to do is define the goal you have for the specific email or email campaign. Once you know the goal, you know the angle you can write the email from. There are specific points you need to hit on in your emails:

  • Call to action
  • One message
  • Value
  • Customize
  • Tell a story
  • Story arc of series

Once you’ve sent out your first emails, it’s time to watch what happens. All CMS offer some form of basic analytics. You need to understand and track the basics. These include: Click through rates, opens, unsubscribes, bounces, and forwards.

Once you have a couple of emails under your belt, you’ll learn how to streamline your process. Figure out the best email delivery system for you to work smarter, not harder. The techniques involved include:

  • Repeat emails
  • Offer formatting options
  • Test emails
  • Work on whitelisting
  • Sender verification

Email marketing should be a part of your pipeline strategy to generate quality leads. For assistance in building and planning your next marketing strategy email mbmshepp@mbmgroup.com.au