Emails: Why Less (Email) is More (Productive)

Emails: Why Less (Email) is More (Productive)

Why doesn’t US President Barack Obama choose his breakfast? It’s one less decision he has to make.   As the head of one of the world’s most important economies and the world’s biggest airforce, military and navy, his decisions affect the lives of millions of people. It’s crucial that he makes the right choices.   "I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisi

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Government Tax and Superannuation Update

Government Tax and Superannuation Update

On Wednesday, 6 November 2013, the Treasurer, the Hon Joe Hockey MP, and the Assistant Treasurer, Senator the Hon Arthur Sinodinos AO, announced the Government’s decision to abandon some of the previous Government’s tax and superannuation proposals. The announcement also indicated which of the former Government’s unlegislated proposals the new Coalition Government would proceed with.   A key measure affecting superannuation which was abandoned was the proposal which wo

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Signs that your spreadsheet can’t keep up with your business growth

Signs that your spreadsheet can’t keep up with your business growth

There comes a time in every business’ lifecycle when the humble spreadsheet can no longer be relied upon for solely running a thriving business. What was once used for basic business procedures, like reporting and modelling, can gradually become stretched and overloaded by ever-increasing data types and volume levels. Spreadsheets are invaluable for basic data management such as storing and analysing data, producing charts and graphs, and creating basic reports. However, there

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Email Marketing Part Two

Email Marketing Part Two

  How to attract quality leads from your emails Last blog we started on email marketing by talking about how to attract qualified leads and build your database. This week we’ll wrap up with information on how to become a trustworthy sender, how to write effective emails, the analytics of email marketing, and email delivery systems.   Becoming a trustworthy sender isn’t rocket science. Treat people how you want to be treated in the online world. Only ask for ba

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The Next Level of Online Marketing

The Next Level of Online Marketing

Now that you know about the initial steps of online marketing it’s time to take it to the next level. This means learning to produce videos, viral content, and incorporate analytics and lead aggregators and maximizing organic SEO.   Lead aggregators have pros and cons. They produce a large number of leads, but often those leads are not qualified. You really have to take a look at the lead aggregators you’re considering before you spend the money.   (more&

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5 keys to a successful Marketing Campaign launch

5 keys to a successful Marketing Campaign launch

  We're going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We'll go through each one of these, so you can see exactly how to use them and how they all affect the

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